The Most Creative Viral Advertising Campaign

The creative advertisement campaign I want to share with you this week, is one of my all-time favourite advertisements. My boyfriend shared it with me last summer. I have watched it multiple times and I still find it as funny as the first time I viewed it.

The cat food company Friskies launched an advertising campaign entitled “Dear Kitten” in June 2014 which was created by the social media company BuzzFeed (Viral Viral Videos, 2014a). It was launched online and was viewed on YouTube (Powell, 2014).

I’m not a cat person, but this commerical makes me want to buy a kitten and feed it Friskies cat food.

Check out the below three YouTube videos which showcase part of the series of viral “Dear Kitten” Friskies advertisements posted by BuzzFeedVideo.

 

https://www.youtube.com/watch?v=G4Sn91t1V4g

(BuzzFeedVideo, 2014 June 5)

 

 

https://www.youtube.com/watch?v=aBrSvHPY1NQ

(BuzzFeedVideo, 2015 January 22)

https://www.youtube.com/watch?v=3yNSF7ljOoU

(BuzzFeedVideo, 2014 October 7)

Check out the below three YouTube videos which showcase part of the series of viral “Dear Kitten” Friskies advertisements posted by Purina Friskies.

 

https://www.youtube.com/watch?v=aZ9kSMmetd0

(Purina Friskies, 2014a October 7)

 

https://www.youtube.com/watch?v=CrnIZXGU1mU

(Purina Friskies, 2014b October 7)

 

https://www.youtube.com/watch?v=C1194saQTa8

(Purina Friskies, 2015 January 22)

 

Each advertisement is about an older cat educating a new kitten about the ways of surviving life in the house. Each advertisement talks about a different household situation. It really shows us the world through the eyes of a cat. I think these advertisements are both brilliant and hilarious. The script is very well written. I think they did a really good job at filming the relationship between the cats. The advertisement is for Friskies wet cat food. I will admit the first time I watched the commercial “Dear Kitten” I did not know what they were selling until half way through the commerical. I like the way they introduce the product half way through each commerical and then end with a full product demonstration.

The first advertisement from the campaign they launched entitled “Dear Kitten” is my favourite. I love the persona they gave the older cat. I love the very first line “since I have hissed at you the customary 437 times” and the reference about the evil “vacuuum.” I have witnessed my boyfriend’s cat run and hide from the vacuum like it’s a monster out to get him.

 

Do you find the “Dear Kitten” campaign to be incredibly creative? Do you also find it funny and memorable? Was the first advertisement entitled “Dear Kitten” you favourite as well?

 

 

 

References:

BuzzFeedVideo. (2014, June 5). Dear Kitten [Video file]. Retrieved from https://www.youtube.com/watch?v=G4Sn91t1V4g

BuzzFeedVideo. (2015, January 22). Dear Kitten: Regarding The Big Game [Video file]. Retrieved from https://www.youtube.com/watch?v=aBrSvHPY1NQ

BuzzFeedVideo. (2014, October 7). Dear Kitten: Regarding The Dog [Video file]. Retrieved from https://www.youtube.com/watch?v=3yNSF7ljOoU

Castillo, M. (2015, January 22). BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Friskies’ series “Dear Kitten” will air during Super Bowl in 3 regional markets. Retrieved from http://www.adweek.com/news/advertising-branding/buzzfeed-creates-its-first-tv-ad-and-course-it-features-cats-162467

Powell, V. (2014, June 10). Friskies Dear Kitten: Everybody Loves This Commerical. Retrieved from http://www.webpronews.com/friskies-dear-kitten-everybody-loves-this-commercial-2014-06

Purina Friskies. (2014b, October 7). Dear Kitten: Impersona-cat [Video file]. Retrieved from https://www.youtube.com/watch?v=CrnIZXGU1mU

Purina Friskies. (2014a, October 7). Dear Kitten: My Friend Peanut [Video file]. Retrieved from https://www.youtube.com/watch?v=aZ9kSMmetd0

Purina Friskies. (2015, January 22). Dear Kitten: The Disappearing Humans – Purina@Friskies [Video file]. Retrieved from https://www.youtube.com/watch?v=C1194saQTa8

Viral Videos. (2014a, June 5). Dear Kitten. Retrieved from http://www.viralviralvideos.com/2014/06/05/dear-kitten/

Viral Viral Videos. (2014b, October 7). Older Cat Explains To Kitten About The New Dog. Retrieved from http://www.viralviralvideos.com/2014/10/07/older-cat-explains-to-kitten-about-the-new-dog/