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| Screenshot of the eTrade baby featured in their commercials (LamboEv, 2010 November 7) |
Seeing as the Super Bowl just passed by, I thought it would be interesting to focus my blog post this week on an amazing series of advertising commercials that officially debuted during the 2008 Super Bowl (Pathak, 2013, para.1). I’m referring to the eTrade baby commercials that were created by the advertising agency Grey New York (Carr, 2012, para. 2). I was first exposed to the original commercial in one of my strategic advertising class during my first year of college. I found the advertisement to be both creative and humorous. I showed it to everyone I knew. Grey New York created a series of advertising commercials that included the eTrade baby, spanning from 2008 to 2013 (Pathak, 2013, para. 1). I have included two YouTube links below that each contain a few of the eTrade baby commercials.
Check out the below YouTube link. It was posted by LamboEv and is entitled “ETRADE Top 5 Baby Commercials” (LamboEv, 2010 November 7).
After seeing the first commercial, I showed it to
everyone I knew that would listen to me. I find them very memorable and I feel they
really got the main message across. After watching the first one, I was
compelled to watch the rest. I would say these advertisements are incredibly
unique and engaging. Each commercial is just as funny and exciting as the last.
My favourite e Trader baby commercial has to be the one that ends with Lindsay
the “milkoholic.”
What I admire most about these advertisements is the
simple idea they are based on, which is babies talking about financial options
while using various pieces of technology. The idea alone seems a bit ridiculous
at first, which is why I think these advertisements stand out. The humorous
ways they made the babies seem like adults, carrying out adult activities and
describing the world from a baby’s point of view is in my opinion ingenious. I hope
to one day come up with advertising ideas half as good as these.
What do you think of the eTrade baby advertising commercials? Do you find them creative?
References:
Carr, A. (2011, February 2). Super Bowl Ad Stories: The Etrade Baby Was A Happy Accident.
Retrieved from
http://www.fastcompany.com/1722458/super-bowl-ad-stories-etrade-baby-was-happy-accident
Cunningham, J. (2012, February 29). The Best of E-trade
Commercials [Video file]. Retrieved from
https://www.youtube.com/watch?v=qPzKntJo-IY
LamboEv. (2010, November 7). ETRADE Top 5 Baby
Commercials [Video file]. Retrieved from
https://www.youtube.com/watch?v=hashPaU7Dpk
Pathak, S. (2013, December 11). It’s Official: E-Trade Is Ending Its Super Bowl Streak. Retrieved
from http://adage.com/article/special-report-super-bowl/e-trade-ends-super-bowl-streak/245630/
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