Sunday, March 1, 2015

The Most Artistic Creative Advertising Campaign


Recently a colleague of mine sent me a link to her favourite advertising campaign of all time. I am very thankful that she shared it with me, as they are absolutely amazing. I can see why these advertisements stood out and were so memorable. After viewing them I would have to say that they are the most artistic creative advertising print campaign I’ve come across yet. Their intricate detail and bright colours make them both eye catching and intriguing.

AT&T‘s “hands” campaign was launched in 2008 in the United States and was created by the advertising agency BBDO (AT&T, 2015, para. 3-4). Each print advertisement features a set of hands painted to represent different countries of the world. Guido Daniele, a famous Italian artist, is responsible for painting the hands in each of the print advertisements (AT&T, 2015, para. 4).



AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)



AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


AT&T, advertising, artistic, creative, campaign, hands, art, print, world
(Image Connect, n.d.)


 
The idea of using hands painted to represent the different countries AT&T’s international wireless service is brilliant. The advertising message is clear and the copy is simple, informative and to the point. The details are so artistic and intricate, I find them to be more like art then advertisements. I could imagine them on display in an art museum. The bright colours chosen for the hand paintings really accentuate the imagery, making them stand out.

In most of the advertisements I find the imagery overpowers the product. Although there is an AT&T cellphone in each advertisement and in the majority of the advertisements it is placed in the centre of the advertisement, the surrounding imagery of the painted hands is the first thing I see when I view them. The more I look at them, the easier it is to forget the paintings are made on actual human hands. It incredible to think that our hands can be shaped to form so many recognizable shapes and images.

Do you think the AT&T “Hands” print advertisements are creative? Which of the twenty-two AT&T “Hands” campaign print ads are your favourite?

 

 

 

References:

AT&T. (2015). AT&T “Hands” Advertising Campaign Voted “America’s Favorite Magazine Ad” by Consumers. Retrieved from http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=26908

Image Connect. (n.d.). AT&T Hands Campaign [Image]. Retrieved from http://www.promotional-product-solutions.com/ATT_Hands_Ads.html


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