A Risky Creative Advertising Campaign

The creative advertising campaign I want to share with you this week teeters right on the edge of hilarious and risqué. I remember my reaction to viewing them for the first time in my year one copy and layout class. I instantly thought: this is what I want to do for a living. I never felt so sure of my decision to enter this program.

Mucho Burrito launched this creative advertising campaign in August 2011 and was created by the advertising agency Doug & Serge (which is now known as ds+p) which is located in Toronto (Ads of The World, 2013a). Billboards were placed in Edmonton, the greater Toronto area and Calgary (Paul, 2011).

Check out the below five billboard advertisements.



(Ads of The World, 2013d)

(Ads of The World, 2013e)

(Ads of The World, 2013a)

(Ads of The World, 2013b)



(Ads of The World, 2013c)

 

 

It’s all about the copy for these billboard advertisements. They come very close to being controversial. I like that they were willing to push the envelope, the client must have been very open minded. The headlines of these billboard advertisements really conjure up straight forward imagery. They play on stereotypes and almost obvious statements. For example the billboard with the headline that reads “As addictive as crack but with way more fibre!” is factual in a way since the drug they reference is known to be highly addictive and does not contain any fibre. I have heard many people use the reference “as addictive as crack” to describe food items they really enjoyed and consumed a large quantity of. The billboard that reads “Fresher than a newborn Chihuahua but way more tasty!” is shocking because the idea of knowing what a Chihuahua would taste like seems ridiculous. All of these billboards have a shock quality to them, it’s what makes them stand out amongst all the other billboard advertisements.

What do you think about these Mucho Burrito billboard advertisements? Do you find them humorous or controversial? Do you think they stand out?

 

 

 

References:

Ads of The World. (2013a). Mucho Burrito: Chihuahua. Retrieved from http://adsoftheworld.com/media/outdoor/mucho_burrito_chihuahua

Ads of The World. (2013b). Mucho Burrito: Clucking. Retrieved from http://adsoftheworld.com/media/outdoor/mucho_burrito_clucking

Ads of The World. (2013c). Mucho Burrito: Fibre. Retrieved from http://adsoftheworld.com/media/outdoor/mucho_burrito_fibre?size=original

Ads of The World. (2013d). Mucho Burrito: Fiestas. Retrieved from http://adsoftheworld.com/media/outdoor/mucho_burrito_fiestas

Ads of The World. (2013e). Mucho Burrito: Sins. Retrieved from http://adsoftheworld.com/media/outdoor/mucho_burrito_sins

Paul, J. (2011, August 3). Mucho Burrito launches first ad effort. Retrieved from http://strategyonline.ca/2011/08/03/mucho-burrito-launches-first-ad-effort/