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The cat food company Friskies launched an advertising campaign entitled “Dear Kitten” in June 2014 which was created by the social media company BuzzFeed (Viral Viral Videos, 2014a). It was launched online and was viewed on YouTube (Powell, 2014).
I’m not a
cat person, but this commerical makes me want to buy a kitten and feed it
Friskies cat food.
Check out the below three YouTube
videos which showcase part of the series of viral “Dear Kitten” Friskies
advertisements posted by BuzzFeedVideo.
https://www.youtube.com/watch?v=G4Sn91t1V4g
(BuzzFeedVideo,
2014 June 5)
https://www.youtube.com/watch?v=aBrSvHPY1NQ
(BuzzFeedVideo,
2015 January 22)
https://www.youtube.com/watch?v=3yNSF7ljOoU
(BuzzFeedVideo,
2014 October 7)
Check out the below three YouTube
videos which showcase part of the series of viral “Dear Kitten” Friskies
advertisements posted by Purina Friskies.
https://www.youtube.com/watch?v=aZ9kSMmetd0
(Purina
Friskies, 2014a October 7)
https://www.youtube.com/watch?v=CrnIZXGU1mU
(Purina
Friskies, 2014b October 7)
https://www.youtube.com/watch?v=C1194saQTa8
(Purina
Friskies, 2015 January 22)
Each
advertisement is about an older cat educating a new kitten about the ways of surviving
life in the house. Each advertisement talks about a different household situation.
It really shows us the world through the eyes of a cat. I think these
advertisements are both brilliant and hilarious. The script is very well
written. I think they did a really good job at filming the relationship between
the cats. The advertisement is for Friskies wet cat food. I will admit the
first time I watched the commercial “Dear Kitten” I did not know what they were
selling until half way through the commerical. I like the way they introduce
the product half way through each commerical and then end with a full product
demonstration.
The first
advertisement from the campaign they launched entitled “Dear Kitten” is my
favourite. I love the persona they gave the older cat. I love the very first
line “since I have hissed at you the customary 437 times” and the reference
about the evil “vacuuum.” I have witnessed my boyfriend’s cat run and hide from
the vacuum like it’s a monster out to get him.
References:
BuzzFeedVideo.
(2014, June 5). Dear Kitten [Video file]. Retrieved from
https://www.youtube.com/watch?v=G4Sn91t1V4g
BuzzFeedVideo.
(2015, January 22). Dear Kitten: Regarding The Big Game [Video file]. Retrieved
from https://www.youtube.com/watch?v=aBrSvHPY1NQ
BuzzFeedVideo.
(2014, October 7). Dear Kitten: Regarding The Dog [Video file]. Retrieved from
https://www.youtube.com/watch?v=3yNSF7ljOoU
Castillo, M.
(2015, January 22). BuzzFeed Creates Its First TV Ad, and of Course It Features
Cats Friskies’ series “Dear Kitten” will air during Super Bowl in 3 regional
markets. Retrieved from http://www.adweek.com/news/advertising-branding/buzzfeed-creates-its-first-tv-ad-and-course-it-features-cats-162467
Powell, V.
(2014, June 10). Friskies Dear Kitten:
Everybody Loves This Commerical. Retrieved from
http://www.webpronews.com/friskies-dear-kitten-everybody-loves-this-commercial-2014-06
Purina
Friskies. (2014b, October 7). Dear Kitten: Impersona-cat [Video file].
Retrieved from https://www.youtube.com/watch?v=CrnIZXGU1mU
Purina
Friskies. (2014a, October 7). Dear Kitten: My Friend Peanut [Video file].
Retrieved from https://www.youtube.com/watch?v=aZ9kSMmetd0
Purina
Friskies. (2015, January 22). Dear Kitten: The Disappearing Humans –
Purina@Friskies [Video file]. Retrieved from
https://www.youtube.com/watch?v=C1194saQTa8
Viral Videos.
(2014a, June 5). Dear Kitten.
Retrieved from http://www.viralviralvideos.com/2014/06/05/dear-kitten/
Viral Viral
Videos. (2014b, October 7). Older Cat
Explains To Kitten About The New Dog. Retrieved from
http://www.viralviralvideos.com/2014/10/07/older-cat-explains-to-kitten-about-the-new-dog/
